Meet David Byrd: Trainer Spotlight

Tell me a little about your background? Who is David Byrd? David Byrd is a lifelong Washingtonian who recently transplanted to Boston. I moved here in the spring to join my girlfriend as she pursues her Ph.D. in neuroscience at Boston University. I’ve been personal training for the past 9 years and coaching soccer for… Continue reading Meet David Byrd: Trainer Spotlight

How to Build Value and Increase Your Value Proposition

What is Value Proposition? A value proposition is a statement that identifies clear, measurable, and demonstrable benefits consumers get when buying a particular product or service. It should convince consumers that this product or service is better than others on the market. This proposition can lead to a competitive advantage when consumers pick that particular… Continue reading How to Build Value and Increase Your Value Proposition